July 9, 2010
The Spring 2010 Makeup O-Wards, given out by O Magazine, picked five “most whimsical colors for your toes”: Orly Snowcone, Nicole by OPI Yellow, OPI Jade is the New Black, Essie Tart Deco, and Estée Lauder Michael Kors Very Hollywood Bungalow Pink.
July 7, 2010
Get Green with Envy with OPI’s Shrek Forever After polish line. Inspired by the DreamWorks Animation film, the polish features six limited-edition lacquers.
Orly’s Bloom Collection captures the colors of nature, straight from the garden. Bold colors epitomize this year’s spring trends with deep pinks, burnt oranges, rich wines, and purple blues.
Duri’s Paparazzi Collection is a 12-shade line that ranges from grays and yellows to deep reds and blues.
July 1, 2010
In April, Essie Weingarten announced the eponymous company she founded in 1981 was acquired by L’Oreal USA.
July 1, 2010
Nubar’s Fortress Collection gives you every shade of gray you may need.
Essie’s new Resort Collection is perfect for beach-bound trendsetters.
Color Club’s Poptastic polish colors will snap clients to attention. The summer shades range from bright pink and orange to saturated blues and purples.
Wet Paint’s Three-Pack includes the base primer Natural, the new red base polish Fetish, and the Glaze TopCoat Mirror.
Bold and bright polishes are undoubtedly harder to remove off nails. Self magazine shows readers how to get the polish off and prevent stains in the future.
Glamour rounds up makeup and beauty accessories that make up the "turquoise craze."
Shape magazine urges readers to "swap out ho-hum pinks and nudes for the season's vibrant, hot-now hues."
Shape's editors gathered up citrus-colored and -scented beauty products, including OPI's A Good Man-darin is Hard to Find.
Think red polish is hot? A CND nail pro tells Instyle magazine to think nude.
Instyle magazine lists Sephora by OPI nail polish in Teal We Meet Again as an ATM-friendly beauty buy for this summer.
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