Style - Topic : consumer marketing

1 - 4 of 4

Acrylics are Not Dead

June 14, 2012  | Article

With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.

Keywords: CND   colored acrylics   consumer marketing   Gelish   gels  

5 Nail Art Blogs Worth Bookmarking

September 16, 2011  | Article

We recommend For Your Nails Only, Painted Lady Fingers, Hey, Nice Nails!, Burgers and Nails, and 365 Days of Nail Art as worthy of an Internet bookmark. Find out why.

Keywords: blogs   consumer marketing   consumer press   Nail art  

On My Mind: Move Over, Bloggers!

September 9, 2011  | Article

I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.

Keywords: blogs   consumer concerns   consumer marketing   consumer press   consumer product brands  

A Stickered Mani

February 23, 2010  | News

Glamour columnist Andre Pomerantz Lustig encourages readers to try an "artsy mani" by putting mini kids' stickers on nails.

Keywords: consumer marketing   Nail art   youth marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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