October 18, 2010
| News
Allure tested red, nude, pale pink, bright, dark, and trendy polishes for Best of Beauty, as well as base coats, topcoats, cuticle oil, and remover.
Keywords: awards base coats consumer press OPI products polish
October 18, 2010
| News
Allure’s Insiders’ Guide for October features advice from expert manicurist Tom Bachik on how to fix a manicure.
Keywords: consumer press learning new techniques manicures polish Tom Bachik
October 18, 2010
| News
Harper’s Bazaar, in the Best Beauty section, features rich, luxurious shades for fall.
Keywords: consumer press Essie OPI products polish
October 18, 2010
| News
OPI’s Nail Lacquer in Pink of Hearts is part of Shape magazine’s Products That Give Back for October.
Keywords: breast cancer awareness charity consumer press OPI products polish
October 14, 2010
| News
Minx owners Janice Jordan and Dawn Lynch-Goodwin talk to the New York Times about the history of Minx and how the ultra-popular service became such a hit. Celebrity manicuirst Lisa Logan talks about the fame from Minxing celebrities and how Beyonce's Minx manicure helped her become an overnight success.
Keywords: celebrities consumer press manicures Minx polish alternatives
September 21, 2010
| News
Celebrity manicurist Marsha Bialo gave actress Jessica Alba a manicure with China Glaze Sacred Heart for the cover of the summer 2010 issue of Genlux Magazine. Bialo and the stylist agreed that Sacred Heart was the perfect choice because of its neon base combined with the richness of red, making it a good transition of summer nail trends into fall.
Keywords: celebrities China Glaze consumer press polish
September 21, 2010
| News
During New York Fall Fashion Week, the Dashing Diva team custom-made a mushroom gray polish for designer TIBI. TIBI loved the color so much that they wanted to retail it at their Manhattan boutique — the new shade is branded TIBI Couture and is also available at www.dashingdivapro.com.
Keywords: consumer press Dashing Diva fashion Fashion Week polish
September 7, 2010
| News
Master makeup artist Bobbi Brown talks to Elle about some of her favorite tips and tricks. “A dark nail color can make a casual outfit look dressier,” Brown says. Elle recommends Essie Nail Color in Wicked, one of the brand’s popular shades.
Keywords: consumer press Essie polish
September 7, 2010
| News
Elle’s Best in Show report names red polish as the Most Likely to Succeed on the runways.
Keywords: consumer press OPI products polish Sally Hansen Suzi Weiss-Fischmann
September 7, 2010
| News
OPI’s Lincoln Park After Dark won Glamour magazine’s Best Nail Polish Color award for the first time. Described as the “most unique naughty purple around” by the magazine, the deep purple shade is still as popular as ever.
Keywords: consumer press OPI products polish
September 7, 2010
| News
Glamour’s beauty expert Andrea Pomerantz Lustig recommends getting gel manicures only once in a while, as the removal process can leave nails weak after lots of filing and acetone soaking.
Keywords: acetone/removal products CND consumer press gels manicures
September 7, 2010
| News
Celebrity manicurist Tom Bachik gives Glamour three helpful tips to keep nails looking their best.
Keywords: consumer press learning new techniques manicures natural nail care Tom Bachik
September 7, 2010
| News
Fearless colors are all the rage, Glamour reports. Perky shades of bright yellow, teal, red, and orange are all fun options for getting in on the cheeky trend. Try China Glaze Nail Lacquer in Yellow Polka Dot Bikini, OPI Nail Lacquer in Teal the Cows Come Home, or Essie’s Nail Polish in Vermillionaire.
Keywords: celebrities China Glaze consumer press Essie Minx
September 7, 2010
| News
Self offers advice on how to get rid of wine-colored stains with tooth whitening products. Use a tooth-whitening pen, gel, or toothpaste once a day for three days to lighten the stain without damaging the nail bed the way buffers do. The key ingredient: hydrogen peroxide.
Keywords: consumer press learning new techniques nail treatments nail whitener
September 7, 2010
| News
Self explains how to transition summer shades to fall favorites with jet black polish. Use the black as a base coat or on top for an autumnal hue that’s still true to the original color. Try adding a black base coat to Zoya’s Dana or Essie’s St. Lucia Lilac for a dramatic deep plum and pretty purple-gray.
Keywords: consumer press Essie polish seasonal nail art Zoya
