April 20, 2011
Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.
Keywords: couples services marketing/promotions mommy and me manicures Mother's Day Mother's Day promotions
April 19, 2011
One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.
Keywords: marketing/promotions Mother's Day Mother's Day promotions nail art seasonal nail art
February 25, 2011
As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.
Keywords: handpainted nail art marketing/promotions nail art winter promotions
November 17, 2010
A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.
Keywords: Business business tools keeping your business competitive marketing/promotions NSI
September 1, 2010
For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.
Keywords: keeping your business competitive marketing/promotions promoting your services social media video training
September 1, 2010
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
Keywords: adding new services Business keeping your business competitive marketing/promotions social media
July 1, 2010
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?
Keywords: marketing/promotions professional image promoting your services web marketing
July 1, 2010
Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.
Keywords: Business business tools marketing/promotions web marketing
March 1, 2010
From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.
Keywords: loyalty programs marketing/promotions
March 1, 2010
Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.
Keywords: advertising/promotions marketing/promotions web marketing
January 20, 2010
The Nail Station in Huntington, Ind., asked clients to create short stories using the names of the salon’s OPI nail polish colors. Here are the first, second, and third-place winning essays.
Keywords: competitions contests marketing/promotions OPI Products polish
November 1, 2009
The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.
Keywords: marketing/promotions salon decor/design salon profiles
October 9, 2009
Allure's October issue includes its list of the best salons in the biggest cities in the country.
Keywords: consumer press marketing/promotions
September 30, 2009
InStyle shines the spotlight on nail salons in some of the largest cities in the nation, and list popular shades and manicure tips.
Keywords: consumer press Essie Jessica Cosmetics marketing/promotions OPI Products
August 1, 2009
San Franciscan couple Howard Hines and Maria Tan take a very hands-on approach to managing their salon, Tiptoes Nail Spa, despite juggling another full-time job and two kids.
Keywords: full-service salons marketing/promotions salon decor/design salon profiles