June 1, 2009
Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services
May 1, 2009
The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.
Keywords: marketing/promotions salon decor/design salon parties salon profiles youth marketing
May 1, 2009
Clients of Illusions Nail Salon in Johnson City, Tenn., get an eyeful when they walk into the salon. Owners Thomasina Alexander and Wendy Allen have decorated the space with a Nail Art Wall of Fame, a framed, regularly updated assortment of 12 of their artistic creations.
Keywords: creating a portfolio marketing/promotions Nail art photographing nails promoting your services
April 1, 2009
In the glitzy entertainment destination of South Beach, Fla., a former model’s salons — Lace Nail Lab and Lace Beauty Lab — become high-end neighborhood hangouts.
Keywords: celebrities Essie marketing/promotions salon decor/design salon profiles
March 1, 2009
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions Mother's Day
October 1, 2008
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
Keywords: building your clientele business tools keeping your business competitive logo marketing/promotions
September 14, 2008
Birmingham, Ala.-based tech Arnisha “Phyne’sse” Morrow was featured in the Birmingham News for her nail expertise.
June 1, 2008
Want a fresh new take on color choices for your nail clients? With colored acrylics, your only limit is your imagination.
Keywords: adding new services colored acrylics enhancements expanding your services keeping your business competitive
November 1, 2007
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
Keywords: Business keeping your business competitive marketing/promotions public relations web marketing
August 1, 2007
M&M Nails & Wellness Center wins 2007 Salon of the Year award. Owner Maisie Dunbar calls it "the pinnacle of my nail career."
Keywords: CND continuing education customer service marketing/promotions private labeling
August 1, 2007
A National Grooming Day for Men is in the works.
Keywords: marketing/promotions men's services
August 1, 2007
Nail polish and manicures headline in a play.
Keywords: China Glaze marketing/promotions
April 1, 2007
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
Keywords: customer service male clients marketing/promotions men's services niche marketing
February 1, 2007
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Keywords: consumer product brands marketing/promotions retail merchandising retailing trends
June 1, 2006
Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.
Keywords: boutique nail salon marketing/promotions salon profiles