Style - Topic : marketing/promotions

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Throw a Grand Opening Party for Your Salon

June 1, 2009  | Article

Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

Keywords: business tools   marketing/promotions   opening a new salon   professional image   promoting your services  

Putting on a Smile

May 1, 2009  | Article

The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.

Keywords: marketing/promotions   salon decor/design   salon parties   salon profiles   youth marketing  

15 Minutes of Frame

May 1, 2009  | Article

Clients of Illusions Nail Salon in Johnson City, Tenn., get an eyeful when they walk into the salon. Owners Thomasina Alexander and Wendy Allen have decorated the space with a Nail Art Wall of Fame, a framed, regularly updated assortment of 12 of their artistic creations.

Keywords: creating a portfolio   marketing/promotions   Nail art   photographing nails   promoting your services  

The Place to Be

April 1, 2009  | Article

In the glitzy entertainment destination of South Beach, Fla., a former model’s salons — Lace Nail Lab and Lace Beauty Lab — become high-end neighborhood hangouts.

Keywords: celebrities   Essie   marketing/promotions   salon decor/design   salon profiles  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

Graphic Design 101

October 1, 2008  | Article

Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.

Keywords: building your clientele   business tools   keeping your business competitive   logo   marketing/promotions  

Tech Talks to Town

September 14, 2008  | News

Birmingham, Ala.-based tech Arnisha “Phyne’sse” Morrow was featured in the Birmingham News for her nail expertise.

Keywords: marketing/promotions  

Let Your True Colors Come Shining Through

June 1, 2008  | Article

Want a fresh new take on color choices for your nail clients? With colored acrylics, your only limit is your imagination.

Keywords: adding new services   colored acrylics   enhancements   expanding your services   keeping your business competitive  

Be the “Best of” Your Town

November 1, 2007  | Article

Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.

Keywords: Business   keeping your business competitive   marketing/promotions   public relations   web marketing  

2007 Salon of the Year: M&M Nails & Wellness Center

August 1, 2007  | Article

M&M Nails & Wellness Center wins 2007 Salon of the Year award. Owner Maisie Dunbar calls it "the pinnacle of my nail career."

Keywords: CND   continuing education   customer service   marketing/promotions   private labeling  

American Crew Designates Men’s Grooming Day

August 1, 2007  | Article

A National Grooming Day for Men is in the works.

Keywords: marketing/promotions   men's services  

China Glaze Supports the Arts

August 1, 2007  | Article

Nail polish and manicures headline in a play.

Keywords: China Glaze   marketing/promotions  

Does Your Salon Need New Man-Scaping?

April 1, 2007  | Article

The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.

Keywords: customer service   male clients   marketing/promotions   men's services   niche marketing  

What Women Want (and are buying)

February 1, 2007  | Article

Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.

Keywords: consumer product brands   marketing/promotions   retail merchandising   retailing   trends  

I Love the Nightlife

June 1, 2006  | Article

Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.

Keywords: boutique nail salon   marketing/promotions   salon profiles  

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