Style - Topic : marketing/promotions

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What Women Want (and are buying)

February 1, 2007  | Article

Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.

Keywords: consumer product brands   marketing/promotions   retail merchandising   retailing   trends  

I Love the Nightlife

June 1, 2006  | Article

Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.

Keywords: boutique nail salon   marketing/promotions   salon profiles  

25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

Keywords: advertising/promotions   consultants   direct mail   marketing/promotions   product displays  

5-Minute Designs

November 1, 2000  | Article

Whether your clients are requesting some last-minute nail art or you’re trying to get them to try an add-on service, there are fashionable, yet simple-to-do nail art creations that you can do on the spot.

Keywords: holiday nail art   marketing/promotions   nail art  

Smart Ways to Market Art

June 1, 1997  | Article

OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?

Keywords: building your clientele   business building   marketing/promotions   nail art  
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