February 18, 2010
Color Club’s Dark Romance Collection features three sultry matte shades as well as a matte top coat.
December 9, 2009
It's easy to get confused with sources talking about opposing trends. Self magazine tells readers what's up in each category.
December 1, 2009
A no-shine finish is the hottest new nail look. Get your clients in on the trend with this buyers’ guide of matte polishes and top coats, plus these handy tips on how to apply them properly.
December 1, 2009
With the new matte polish craze this fall, we used OPI’s matching matte and shiny versions of the same color to create a monochromatic French look. It’s a great understated but fun look for the holidays.
November 17, 2009
Luxury brand Rock & Republic and Essie Cosmetics have joined creative forces to push forward this season’s matte trend.
October 14, 2009
Matte is the new black, and Orly’s new Matte Couture collection of matte lacquers helps keep you on the cusp of this fashion-forward craze.
September 23, 2009
Zoya introduces Matte Velvet, a limited edition matte collection.
September 2, 2009
Essie’s new Matte About You Finisher lets you add that trendy matte look to any of your favorite polish colors.
August 25, 2009
While matte polishes may getting more popular, Instyle says they're not for newbies as they are harder to apply.
August 24, 2009
O Magazine says new nail polish innovations are worth a try.
Glamour's beauty columnist says go for a matte manicure.
According to Good Housekeeping magazine, matte polishes last longer than shiny finishes because they won't get dull.
August 19, 2009
OPI's new Matte Polishes will make a statement on their own.
May 1, 2009
Instyle lists lip and nail products, and application tips, for a dazzling look.
March 2, 2009
InStyle magazine urges readers to wear black polish — on short nails with an ultra-matte finish.
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