October 2, 2013
Ever dream big about doing the nails on the cover of Vogue? Perhaps you want to be the next Naja Rickette or Tom Bachik, dressing up the digits of Hollywood’s finest. If you’re a nail artist who is ambitious enough, anything is possible. Having an agent can help make your dreams a reality that much faster.
Keywords: celebrity nail techs consumer press media coverage professional image
April 5, 2012
The April 2012 issue of InStyle magazine tells readers how to wear eye-popping nail polishes while remaining work-appropriate.
Keywords: Color Club Colorpops Essie professional image professionalism
November 22, 2010
| Photo Gallery
Designer salon aprons are being developed by apparel designers as chic alternatives to your basic cover-up with two strings and a pocket. Here’s a sampling of some of the cutest designs.
Keywords: Aprons fashion professional image salon uniforms trends
November 22, 2010
| Photo Gallery
"Uniform” doesn’t have to mean identical, cookie-cutter, or always consistent. Check out these fashion-forward salon uniforms — perfect for salons with a sense of style.
Keywords: professional image salon uniforms
July 1, 2010
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?
Keywords: marketing/promotions professional image promoting your services web marketing
April 1, 2010
You don’t have to live in a fashion mecca like New York City to find opportunities to have your best nail styles featured in a professional photo shoot. Take a page from the (ever-growing) book of Joy Yavenue, who enhances her nail art print and web portfolios by partnering with area entrepreneurs.
Keywords: creating a portfolio doing nails for photo shoots fashion photographing nails professional image
December 1, 2009
Complying with the Americans with Disabilities Act needn’t break the bank and may be as simple as doing what you are already good at. Take five parts hospitality, one part research, two parts active listening, and add a dash of compassion to create a salon that’s accessible to all.
Keywords: business tools professional image special needs clients
September 1, 2009
From getting initial experience and photos to selling yourself at an appointment with an agent, this is a handy how-to guide for finding an agent for freelance manicuring work.
Keywords: celebrities creating a portfolio doing nails for photo shoots fashion photographing nails
June 1, 2009
Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services
October 1, 2004
I saw a salon owner walking around the show with a banana clip in her wet hair and sweatpants on. She was barely dressed appropriate to pick up the newspaper, let alone roam the aisles of an industry conference.
Keywords: As I See It professional image professionalism
September 1, 2003
Here we are walking around with an excellent source of advertising and we are not all utilizing it! Ladies and gentlemen, please take a small amount of time for yourselves and fix those nails up.
Keywords: Holly Schippers professional image professionalism