Style - Topic : social media

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Hang Out at Nail Tech Alley

February 15, 2011  | Article

You can thank Billyne Dowdy of Billyne’s Nail Studio in Battle Creek, Mich., for a new nail tech message board, Nail Tech Alley (www.nailtechalley.com).

Keywords: networking   social media   websites to watch  

NSI Launches Business Development E-Book

November 17, 2010  | Article

A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.

Keywords: Business   business tools   keeping your business competitive   marketing/promotions   NSI  

Phoned In

September 3, 2010  | News

InStyle magazine’s September issue highlights the newest innovation from OPI: the iPhone Try It On Color Studio.

Keywords: consumer press   OPI Products   polish   social media  

A Video Can Make Your Salon a Star

September 1, 2010  | Article

For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.

Keywords: keeping your business competitive   marketing/promotions   promoting your services   social media   video training  

Catch the Momentum

September 1, 2010  | Article

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

Keywords: adding new services   Business   keeping your business competitive   marketing/promotions   social media  

A Walk Down Blog Avenue

February 1, 2010  | Article

Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.

Keywords: blogs   business tools   networking   social media   web marketing  

Mixing Business With Pleasure

October 1, 2009  | Article

In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.

Keywords: customer service   Facebook marketing   opening a new salon   salon profiles   social media  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

YouTube Training

April 1, 2008  | Article

Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.

Keywords: nail art   nail art techniques   niche marketing   social media   video training  
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Encyclopedia

In the medical and scientific world it’s known as pseudomonas. In the salon, it’s more commonly referred to as “greenies.
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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