Technique > Natural Nails

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Clocking in at Record Speed

February 1, 2008  | Article

VB Cosmetics' Dazzle Dry Quick Dry Nail Polish System can dry up to 75% faster than many other polishes.

Keywords: EMA   polish   VB Cosmetics  

Getting Nails Into Shape

November 1, 2007  | Article

Square, round, squoval — you probably have a specialty and a preference to how you think a nail should look. But you can’t just do cookie-cutter nails on every client who walks through your door. Some individual attention and customization will wow your clients and make them loyal for life.

Keywords: learning new techniques   nail shapes   shaping nails  

Milady Revises Its Standard Cosmetology Book

July 27, 2007  | News

Milady's Standard Cosmetology textbook features a fresh layout, new photography and illustrations, reorganized chapters, and new information on sanitation and infection control.

Keywords: Milady   schools  

Keep Natural Nails in Perfect Repair

March 1, 2007  | Article

Your clients look to you to keep their hard-earned natural nails in tip-top shape. With a little help from your favorite nail products, you can handle common natural nail problems easily and prevent them from recurring.

Keywords: learning new techniques   natural nail care  

Signature Services: Mojito Pedicure

November 1, 2006  | Article

Inspired by the Mojito — a classic Cuban cocktail that includes mint leaves, lime juice, sugar, white rum, and club soda — this service features natural ingredients that lift the spirit and energize the senses.

Keywords: citrus-themed services   cocktail themed services   mint-flavored services   minty pedicures   natural ingredients  

20 Stay-at-the-Top Service Trends

July 1, 2006  | Article

What happens when you get to the top of the industry? Everyone else wants to join you or take you down. To make sure you keep the power, make sure you are implementing some of these power-salon practices into your services and business.

Keywords: alcohol in the salon   beverages   custom nail colors   Dashing Diva   educating clients  

Nothing Artificial

January 1, 2006  | Article

Ten years ago any nail tech would have called you crazy if you said you were opening a salon that offered only natural nail services. Today, successful natural nail salons are servicing a growing clientele, and most are doing it with very little marketing.

Keywords: boutique nail salon   nails-only salons   natural nail care   service recipes  

before and after: nail makeover gallery

July 1, 2005  | Article

Our readers perform makeovers every day. Here, we gathered a gallery of “before” and “after” photos from NAILS’ readers and manufacturers. See just what’s possible with skills and the right tools.

Cuccio Naturalé Hot Buttered Antioxidant Treatment

July 1, 2005  | Demo

The Hot Buttered Antioxidant Treatment from Cuccio Naturalé helps to diminish the look of fine lines and wrinkles, leaving hands and cuticles healthy, hydrated, and soft-feeling.

Keywords: anti-aging services   antioxidants   Cuccio Naturale  

Elizabeth Arden Red Door Nail Care Enters Professional Nail Market

July 1, 2005  | Article

A new product line has entered the professional nail industry with a well-known name. Elizabeth Arden Red Door Nail Care is a full manicure and pedicure line that includes nail lacquer, service treatment kits, and a full complement of nail treatment products.

Keywords: Bill McMenemy   Del Labs   Elizabeth Arden   Elizabeth Arden Red Door   production introductions  

You Can Reform a Nail Biter

July 1, 2005  | Article

Like any habit, biting the nails is tough to stop. Some people never completely conquer the urge. But you can help, with a regular program of manicures and a supportive attitude. Here are two programs you can try — tailor them to the needs of your women, men, and children clients.

Keywords: nail biting  

Nail Strengtheners: What’s in the Bottle?

February 1, 2004  | Article

One of the best-selling retail items in most salons, nail strengtheners remain a bit of a mystery to clients and nail techs alike. Here we tell you how the different types of strengtheners work and when you should use them.

Keywords: brittle nails   nail dehydration   nail strengtheners  

Getting Polish to Stay

December 1, 2003  | Article

For all the work you do to get your clients’ polish to last — from buffing to using the best in top coats — something keeps making it chip and tear away. Frustrated? Read on for tips from some of the trade’s utmost experts on how to make polish longer-lasting.

Keywords: nail prep   polish   polish adhesion   polish techniques  

Behind the Scenes: More Men

November 1, 2003  | Demo

A man's desire for buffed nails is providing a growth opportunity for salons.

Keywords: Behind the Scenes   building your clientele   men's services   Orly  

Electric Filing Techniques: Working on the Natural Nail

February 1, 2003  | Demo

As long as it’s done properly and with the right tools, an electric file on the natural nail can be just as safe as a regular nail file.

Keywords: electric files   filing techniques   natural nail care  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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