March 1, 2001
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
Keywords: arthritic clients circulation disorders elderly clients hammertoes niche marketing
August 1, 1998
Sometimes the best answers to technical questions are from your peers. In this bimonthly column, respected nail veterans from across the country tackle reader questions ranging from the cause of problem lifting to chronic nail pickers to proper paraffin equipment.
Keywords: acrylics circulation disorders lifting nail discoloration paraffin
October 1, 1996
A very delicate anatomical structure, the nail matrix is easily injured, damaged, and scarred. Any injury or trauma to tills matrix can show up as a visible change in the nail plate or affect how it grows out.
Keywords: circulation disorders effects of medications on nails