Technique - Topic : long-lasting nail polish

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Essie Gel Couture

June 16, 2016  | Video

Experience the luxury of couture with the new gel couture from Essie. Slip into salon perfection for up to 14 days of wear and instant gel-like shine with an easy two-step system. Create perfect color perfection with the patent-pending curve-hugging brush. No lamp needed. Gentle removal. For more informtion, visit

Keywords: Essie   Essie products   long-lasting nail polish  

Behind the Scenes: Geometric Nail Stamping

June 15, 2016  | Article

Bold Pops of Color: Young Nails senior mentor Sabella Snyder dreams of one day opening her own studio where she can service her nail clients and paint her personal art.

Keywords: Behind the Scenes   Caption   doing nails for photo shoots   long-lasting nail polish   stamping  

Nailing the Color of the Year 2016

December 3, 2015  | Photo Gallery

Now that Pantone has named two colors of the year (Rose Quartz and Serenity) we have twice the products to keep your client's nails on trend.

Keywords: China Glaze   Color of Year   Essie   Ever Glaze   Gelaze  

Orly Epix Flexible Color

October 12, 2015  | Demo

Orly Epix features a flexible, chip-resistant formula that remains elastic to flex with the nail for a smudge-proof manicure.

Keywords: long-lasting nail polish   Orly  

Infinite Shine by OPI

October 16, 2014  | Video

OPI introduces Infinite Shine Gel Effects Lacquer System available for purchase November 3.

Keywords: long-lasting nail polish   nail polish   OPI Products  

Young Nails Caption Top Effects

October 6, 2014  | Product

In line with the season’s heavy metal trends, Shizaaam!, My Oh My, and Trust Me I’m Faking are perfect for fall.

Keywords: Caption   long-lasting nail polish   nail polish   Young Nails  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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