City of Hope, a world-renowned cancer research and treatment organization, today announced the launch of #GivingIsBeautiful, a digital beauty industry fundraising campaign that mobilizes beauty and wellness brands in the fight against cancer. L’Oreal Paris, Sephora and Tatcha confirmed matching partnerships and kicked off the campaign.
This year the beauty industry is on a mission to stand side-by-side united in their efforts to make a real impact for everyone battling cancer. Leading up to Nov. 30, the industry’s top retailers, beauty brands, salon owners and influencers, will use their voice, activate their networks and show support for City of Hope. #GivingisBeautiful is a fundraising campaign that will rally brand followers, employees and customers. Brands like Living Proof, Briogeo, it Cosmetics, Ulta, Eva NYC and Revitalash have already signed up to support the cause.
Leading the charge are Chelsea Riggs, global president at amika; Nir Kadosh, founder and co-CEO of Heat Makes Sense; and Shay Kadosh, co-CEO of Heat Makes Sense. Prior to the pandemic the three were set to be honored with the Spirit of Life award in 2020 and have stayed committed to City of Hope’s mission to end cancer ever since.
Their objective is to create something larger than any one brand’s capacity. Their hope is to amplify this community’s mission of doing good and provide an outlet for the industry’s followers to join. Together with City of Hope, they are proud to launch #GivingisBeautiful.
“After being a part of the traditional campaigns supporting City of Hope, we saw an opportunity to blow it out of the water,” Riggs said. “We know how incredibly philanthropic this industry is, and more importantly this community, and we wanted to harness that power in a major way.”
For over 25 years, the beauty industry has supported the national advancement of cancer research and clinical care through City of Hope’s efforts through the Spirit of Life Gala and other fundraising initiatives. City of Hope is an industry charity of choice and has been supported by the well-known philanthropists such as Artemis Patrick, chief merchandising officer at Sephora; George Schaeffer, founder of OPI and philanthropist; John Heffner, chairman, CEO of Summer Fridays and many more who partner with
City of Hope to make a difference for cancer patients who need the treatments of tomorrow today. Now the industry’s tastemakers are creating the next generation of philanthropy, dedicated to bringing equitable cancer research and innovation to ALL communities.
To join and learn more email NBI@coh.org, and head to cityofhope.org/givingisbeautiful.
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Originally posted on Modern Salon