From the Editors

Entity Beauty Does Netherlands Trade Show and Training

by NAILS Magazine | April 25, 2012 | Bookmark +

Lorena Marquez, director of education for Entity Beauty, Inc., traveled to the Netherlands Utrecth show in late March to launch Entity Beauty’s new True Artistry Colored Sculpting Powders and to lead an educator training seminar with Entity’s distributor partner Beauty Plaza.

The Beauty Trade Special in Utrecht was held on March 24-26, 2012. “The show was amazing!” said Marquez. “The response to Entity Beauty in Holland has really grown. It was great to see so many people at our booth. Our distributor, Beauty Plaza, always has such a beautiful booth and their staff is extremely knowledgeable and professional.”

Marquez led the 2012 Entity Beauty Educator Training in the Netherlands that was titled “Colorful Beginnings,” and focused on the launch of True Artistry Colored Powders as well as the growing line of Entity One Color Couture Gel Enamels. With 15 attendees and two intense days of education, Marquez taught about the range of Entity products including Acrylic Nail Couture, Entity One Gel Technology, Nanovive Skin Revival System, Rainforest Body Couture, Entity One Color Couture Gel Enamel, and True Artistry Sculpting Powders. The training was a huge success and ended with a cocktail party in which attendees were able to relax and celebrate their efforts.

— Tim

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