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Blueprint of a First Year

Entering the Marketing Realm

by NAILS Magazine | June 11, 2013 | Bookmark +

Holy canolis, I'm a nail salon OWNER! Boy, how my to do list has gotten longer. My salon has been open for almost three weeks. The response has been great. My location is on a very busy street in town and, although I've been in the industry almost eight years, being a salon owner is totally new -- especially since I'm by myself.

My grand opening is slated for June 22. I'm thinking of calling it a "Sip and See". I want to give everyone a chance to come check out the salon and see all of what The Purple Pinky is about. I've opted out of working that day as I think it will be too hard to work and meet/greet people. I have some cool door prizes -- all purple, of course -- to give away.

Since I've always worked in a salon, I've never felt it necessary to market myself. Social media has always been my go-to if I needed to fill my book quickly for the day. Now that I have my own place, I feel marketing is a vital tool in bringing in new clients, people who haven't even heard of me. I need help on that front. I want to do things that are unique and different.

I would love to hear of all the types of marketing tools that you guys have used to help build your business. I'm open to all ideas!

—Crystal, The Purple Pinky Nail Salon, Danville, Ky.

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