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From the Editors

Salon Professionals Unite Against Domestic Abuse

by Judy Lessin | September 17, 2014

With Domestic Violence Awareness month coming up in October, salon owners across the country are coming together to participate in the Cut It Out: Salons Against Domestic Abuse program to help mobilize salon professionals and others to fight domestic abuse. The program — sponsored by the Professional Beauty Association (PBA) — focuses on building awareness and training salon professionals to recognize warning signs and safely refer clients, colleagues, friends, and family to local resources.

PBA is calling on beauty professionals and salons to support the Cut It Out program by participating in the Give the Power Back Drive. Aimed at raising awareness and funding to stop domestic violence, salon professionals in particular have an extraordinary opportunity to help.

Cut It Out is a year-round effort that builds awareness by offering complimentary training and display materials to salon professionals, which enables them to recognize warning signs of abuse. The goal is to safely and confidently help others find local resources for help. The Give the Power Back Drive is an opportunity for beauty professionals to host a fundraiser of their choice during October to bring awareness to this growing epidemic. Fundraising suggestions include donating tips, donating a percentage of sales, donating a percentage of each service, and/or soliciting donations from clients. PBA recommends participants donate 50% of the money raised to a local domestic violence resource/shelter and 50% to Cut It Out.

To help beauty professionals and salons in their fundraising efforts, Cut It Out will provide a complimentary “marketing toolkit” upon registration with a customizable press release, flyer, and donation cards to help market efforts to their clientele and the community. Complimentary Cut It Out posters and safety cards are also included, which can be displayed in the salon and include the national domestic violence hotline number. As this is an ongoing effort, Cut It Out posters and safety cards can also be ordered for free at any time during the year from the website.

Participation is simple and can help save a life. To learn more and register, visit www.probeauty.org/endabuse or e-mail cutitout@probeauty.org.

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