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From the Editors

OPI Creates Custom Pink for Glossybox

by Judy Lessin | October 21, 2014 | Bookmark +

OPI has teamed up with Glossybox to create a custom pale pink polish that perfectly matches the prestige subscription box’s classic pantone shade.

“In being part of the Glossybox experience, OPI is able to reach a new audience of beauty lovers looking to receive the latest in both color and technology,” says Suzi Weiss-Fischmann, OPI co-founder and brand ambassador. “With Glossybox, OPI has the opportunity to market products in a new way that allows users to see, touch, and most importantly test lacquer and color firsthand.”

Launching in all November boxes along with four other full-size beauty products, the limited-edition shade is aptly-named, “Pink Outside the Glossybox.” Non-subscribers can purchase the box for $21 on beginning November 1.

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