From the Editors

ISSELB 2015: Orly Makes Epix Introduction

by Beth Livesay | January 24, 2015

Go by the #Orly booth to see their #flexiblecolor Epix! #longerlastingpolish #ISSELB15 booth 1556

The first day at ISSELB15 was a busy one for Orly. The company introduced Epix, their version of longer-lasting polish. Known as flexible color, their formula air cures in eight minutes and is designed to move with the natural nail. Dents are virtually non-existant, as the self-leveling formula is able to bounce back any would-be smudges. Elsbeth Schuetz applied two coats of Epix then sealed it with a sealcoat. No base coat is needed for application, but the colors and seal coat must be used together, otherwise they won't work. Regular polish remover will take the product off, but you can expect it to last 10 days. Nail artist Sam Biddle uses Epix over extensions and can even create art with it. At the moment, 26 Epix colors are available, but 10 more are on its way. Catch Elsbeth, Sam, and Kimmie Kyees (tomorrow) at the Orly booth to get an up-close look at Epix.

--Booth #1556

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