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From the Editors

Cinderella Endcaps Take the Cake

by Beth Livesay | March 27, 2015 | Bookmark +
The winning endcap

The winning endcap

In January, CosmoProf stores were issued the challenge of constructing a visually appealing, shopable, creative endcap to showcase the Gelish  and Morgan Taylor  Cinderella collections. Over 300 stores submitted photos and the team at Hand & Nail Harmony chose a winner.

The winning store was #6668 in Arlington Heights, Ill. The four regional winners hailing from La Habra, Calif., Virginia Beach, Va., Halifax, Nova Scotia, and Phoenix won tickets to see Cinderella at a local theater. The grand prize winners were flown to Denton for the executive premiere on March 12.

A cake made to look like the winning endcap

A cake made to look like the winning endcap

CosmoProf buyer Pamala Roach created a cake to look like the endcap for a VIP luncheon with CosmoProf executives. Roach used fondant sheets to replicate the display packaging and hand sculpted the polish bottles out of fondant as well.

Congratulations to the winners of this creative contest! See several of the CosmoProf endcaps on Facebook.

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