I’m a big fan of CJ Murray (owner of Centre for Beauty), therefore, even though she doesn’t distribute CND, I get her enewsletters because she has great ideas and philosophies that are relevant across the board no matter what product you use.
One of her posts about pricing was true for pedicures and really could make a great argument for all service pricing, so I wanted to share it with you.
“The true value in setting your pedicure service pricing comes from you! What is your value and how do you establish a $ amount for that value?
It really is a simple equation:
How much education have you had?
How many professional related books have you read?
How many services have you performed?
How many days on end have you practiced?
How many tradeshows have you attended?
How often are you on social media, constantly learning and following the leaders in our industry?
Are you using quality products?
Have you made an investment in your business?
Do you practice safe sanitary procedures?
Do you wear gloves?
Are you professional?
The list can go on and on!
If you qualify for any part of the above, then you probably should re-evaluate your pricing. Because, as we established in the classroom, the cost breakdown leaves many of us making less per hour than we can make at McDonalds.
So keep this in mind: You only get what you negotiate! If you don't negotiate with yourself on your self-worth, your value, your expertise, and your passion, then there is no negotiation. You end up on the bottom of the pay scale.”
It cannot be stressed enough, YOUR TIME HAS VALUE!! I hope this excerpt speaks to you, keep in mind October is a wonderful time to raise salon prices. ;)