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Week 5 Social Media Post: Marketing Buzz Words

by Holly Schippers | March 31, 2017

This week’s client education focuses on marketing terms. We all see and hear them — things like organic, vegan, chemical free, and more. They have become buzz words that consumers have been taught to look for and place a lot of faith in. Unfortunately, for the most part, while they are technically accurate, the words are not used in context and do not indicate the safety and health benefit that people assume to be the case.

Here’s a caption you can post along with the image above:

Don’t be fooled by words like organic, vegan, and chemical free. Dog poop and poison ivy are organic, would you like a massage with them? Everything except light and electricity is a chemical. Even water is a chemical! This means we drink a chemical, wash with a chemical, and have said chemical in our bodies. Read past the marketing lingo before judging professional salon products.

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Virox Shares Reopening Resources

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Virox Shares Reopening Resources

by Holly Schippers

Here I am sharing a very comprehensive and well-rounded almost back to work package of information for you from Virox (Rejuvenate) that is the complete set of materials to help you feel confident that everything is in place and ready to go, even if you are already back at work!

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Reopening? Know Your Numbers

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Reopening? Know Your Numbers

by Michele Baker

For those of you that like a little data with your info, here is some really interesting information from salon owner Michele Baker in Georgia. Being one of the first states to open left the salon owners to scramble to learn a lot of things on their own and many have been generous in sharing things they have figured out to help make operating in the COVID-19 world more systematic and understandable.

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