Bio Sculpture Gel marked its 30th anniversary with a new name and logo that are more reflective of how the brand is perceived today. Bio Sculpture Gel is now just Bio Sculpture, and the logo with the diamond-shaped icon has given way to a clean and elegant written word. Its signature gel has been rebranded as Biogel, as it is known by users.

Over the years, the company’s slogan has changed from The Ultimate in Nail Care to The Healthier Alternative. Its new slogan is comprised of just three all-important adjectives: healthy, ethical, and professional. Also in celebration of its 30th anniversary,
Bio Sculpture has introduced a new color — a powerful royal red named Triginta #30 after the Latin word for 30.

For more information, go to

For reprint and licensing requests for this article, Click here.