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Nail Design

Yellow Is Gen-Z’s Go-To Color

by NAILS Staff | December 17, 2018
@home_of_deva via Instagram

@home_of_deva via Instagram

@customtnails1 via Instagram

@customtnails1 via Instagram

@thenailistaprojectvia Instagram

@thenailistaprojectvia Instagram

Kim Kardashian kicked off the trend by sporting Orly Glowstick on her toes. Image via Instagram

Kim Kardashian kicked off the trend by sporting Orly Glowstick on her toes. Image via Instagram

Millennial Pink is on its way out. The new color that is attracting younger clients is being referred to as Gen-Z Yellow. Yellow is typically not an easy color to pull off depending on skin tone, and for it to really pop on nails, it usually has to be layered over a coat of white. However, you may want to stock up on yellow glitters, lacquers, gels, and acrylics, as all the popular lifestyle publications seem to agree that yellow is on the rise and is appealing to the younger generation (those born between 1995 and 2010). Elle, Vanity Fair, Vogue, and Cosmopolitan all point to street style stars, young celebrities, influencers, and fast-fashion as paving the way for yellow to make its way into the mainstream. Shades of Gen-Z Yellow can range from butter to pastel to bright neon. 

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