CND wants to bring knowledge of each of its product lines to the people in a personal, shoppable way. Last week at Whale Spa in Garden Grove, CND introduced CND Live. The event included two Facebook lives and shoppable stations.
Each station was dedicated to a single CND system (Shellac Luxe, Brisa, Retention, Creative Play, Spa). Educators demoed the system and a nail art technique that could be done using those products.
CND's Tan "the man" Nguyen did two Facebook Lives throughout the event, showing how to do one stroke nail art as well as a 3-D rose fade. This way, nail techs who couldn't actually attend the event still were able to interact, learn, and ask questions.
The next CND Live will be held in Houston. In the meantime, check out the NAILS IGTV for more (@nailsmagazine).