YouTube has over one billion users and one billion hours watched per day. It’s an incredible resource for both learning and sharing. But for people new to content creation, uploading your first video can feel intimidating. Follow this timeline to take you from step one all the way to published content.
Congratulations! You’ve already completed the first step: deciding to make your own videos and start a channel.
Sign in to a Google account (required to use YouTube). Go to youtube.com/account and click the link on that page to create a new channel. We recommend using a brand account, which allows you to keep your channel information separated from your personal Google account.
Add a channel description, fill in your “about me” section, and add a cover photo. If you’re feeling really ambitious, you can also add a channel trailer, which is meant to show people what your YouTube is all about.
Before you start filming, decide what kind of videos you want to provide. In the beginning, we suggest sticking to your strengths, so whether it’s a specific nail art technique or how to do an amazing gel fill, you know you’re sharing quality content.
Also, think about what kind of content you would find valuable as a viewer. Comparisons, swatches, and reviews are super popular on YouTube for a reason!
When it comes to filming, it’s best to get plenty of raw footage. You can always edit it down later.
Our suggested filming setup looks like this:
Good news: You don’t need fancy software to edit your videos. Most basic edits can be made with the editing software that comes with your OS: iMovie for Apple products or Microsoft Photos (formerly Movie Maker) for Windows.
1. Load your footage into the program.
2. Drag and drop or select your clips to load them into the movie’s “timeline.”
3. Get rid of any extra, non-essential footage by trimming your clips.
4. Experiment with speeding up clips to help make your videos more digestible (we recommend 2x speed to start).
5. Crop your clips in closely so your viewers can see more clearly.
These additions can turn your video from “meh” to “wow,” so don’t pass them up!
Recording a voiceover after your movie is assembled lets you have more control over the finished product. Here are our tips:
1. On YouTube.com, click the video camera icon with a plus sign in it, then “Upload video.”
2. Click the big arrow button to select your file.
3. Title: Make it descriptive and keyword rich to help people find your videos.
4. Description: Include any additional details, links, or social media URLs.
5. Tags: Choose relevant keywords like nail polish, nail art, acrylic nails, beauty, tutorials, etc.
6. Make sure your video privacy is set to Public.
7. Click “Publish.”
Congratulations! Your video is now live. Hopefully, this will lead to viewers visiting your content and leaving comments. If they do, be sure to engage with them. Be open to constructive criticism, but don’t bother responding to trolls. Hit that block button instead.
Also consider engaging with the rest of the nail community on YouTube. Not only can you potentially get the benefit of networking with your peers, but they may also give your videos a watch in response.
Use YouTube’s built-in analytics to monitor how your videos are performing and what is being received well by your viewers. You can use this information to plan your content moving forward.
NAILS’ social media columnist Sarah Waite is a licensed nail tech and the creator of the popular nail art website www.chalkboardnails.com. Follow her on Instagram @chalkboardnails.