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Business

Social Media Campaign Honors Team’s Talents

by NLS Staff | November 29, 2017

At a recent weekly huddle, Brown and DeLine Salon owner Cathy Brown-Issel and marketing director Tiffany Kailimai came up with an idea that helped team members identify their unique gifts and share them with the salon’s guests. The idea — a “share your gift” social media campaign — also earned the Ann Arbor, Mich., salon a 2017 STAMP award from Salon Today.

Each stylist had a picture taken with a placard announcing her gift, and the pictures were shared on the salon’s social media pages, as well as through each team member’s page. “During the campaign, our average post reach was 1,000 people, more than twice our average reach,” says Brown-Issel. “Our overall goal of reaching clients and increasing our social media presence was well received, and we all had fun participating.”

Mother's Day Promo: Pick A Flower

Business

Mother's Day Promo: Pick A Flower

by Staff

D'Amertri's Aveda based out of Colorado celebrates Mother's Day with a promotion that gives clients a chance to win prizes including discounts on services, including a year of free haircuts.

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On the Road: Kleur

Business

On the Road: Kleur

by Beth Livesay

As a longtime fan of nail art collective Kleur, I was excited to find that they opened a salon in Long Beach, Calif., to showcase their artwork and eclectic style.

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Business

Create a Digital Resume on Canvas Recruit

by Staff

Canvas Recruit​ — a recruitment, education, and networking platform developed by two industry veterans — gives beauty professionals and students the ability to create beautiful digital resumes (“canvases”), apply for job openings, and collaborate with like-minded professionals.

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