NAILS art director Yuiko Sugino, Joanne Sorbello, and NAILS' Beth Livesay
The NAILS crew!
Joanne introducing herself to fellow attendees
Takura Belmont showroom
NAILS executive editor Beth Livesay, Joanne Sorbello, Modern Salon's Maggie Mulhern, and NAILS art director Yuiko Sugino
Joanne takes the hot seat as Roberto photographs her
Joanne had all of these supplies handy to complete one of the photo concepts
Joanne consulted with the hairstylist and model to find the right color to complement her skin tone
The photo area was located right next to the classroom
Joanne's nail setup
Class is in session with editor Helen Oppenheim discussing international publication
Artist Session, Modern Salons 2-day photo shoot workshop, wrapped in New York City on October 24. It was an exciting, inspiring, and fun event, resulting in gorgeous images to be published in both Modern Salon and NAILS over the next several months.
Takara Belmont, the iconic equipment manufacturer, has a five story townhouse in midtown Manhattan around the corner from Trump Tower and just three blocks from Central Park. Takara Belmont offered Artist Session two full floors, so attendees took over the fourth floor, looking over the garden of MOMA (the Museum of Modern Art.)
Rusty Phillips: Owner of Belle Epoque, Kansas City, Missouri, attending for the 8th time.
Gay Dering: Owner of Beauty Kasbah, Santa Rosa, California, attending for the 6th time.
Amy Ramos: First timer Amy Ramos is the owner of Pink Nouveau and earned her spot at ARTIST SESSION as the winner of the Colortrak competition.
Jennifer Horter (and Sydney Scherr): Jennifer Horter, owner of Bombshell Salon, Ellicott City, Maryland, has attended 7 times. Joining Horter was Sydney Scherr, attending for the first time.
Fran Peterson: First timer Fran Peterson is an artist at Salon Karma, Bluffton, South Carolina
Nanci Lee Randolph: Although Nanci Lee is no stranger to photoshoots (she is a top educator for Great Lengths) the B2V, Beverly Hills, California, based artist was attending ARTIST SESSION for the first time.
Kayla Stewart: Winner of Keune's Blonde's Best Friend competition, Kayla Stewart of Rose and Mae Hair, Atlanta, Georgia, was a first time attendee to ARTIST SESSION.
For the first time we opened the session to nail artists and it turned out to be the right decision. Joining us for the session was Joanne Sorbello (@stoneridgesalon) of Stone Ridge Salon, Stone Ridge, N.Y., who said working as an editorial nail artist was a "dream come true." On her Instagram she wrote: "Today has changed my life." In a separate post she added: "The most AMAZING day in my 18 year nail career. Inspiring. Crazy. Eye opening. Beyond."
Day one is chock full of inspiration and education. In addition to presentations from make-up artist David Maderich (on the freelance world) and photographer Roberto Ligresti (how to create a beautiful photograph) attendees were treated to presentations from:
-PHIL RING (@Phildoeshair and @Phildoeseverything), who chatted about social media with a focus on Instagram and videos.
-HELEN OPPENHEIM, the US correspondent of Peluquerias, who told artists how to get published internationally.
-LUIS ALVAREZ – Vice President of Marketing, Creative and Education for BabylissPRO chatted about imagery, high and low contrast and photo balance while sharing some of his favorite photographs. He then demonstrated how to get the most out of the Prima3000, the “Bentley of Flat Irons” that he gave to each attendee.
-BETH LIVESAY: The executive editor of Nails Magazine shared details about how-to get maximum exposure by cross-posting work.
-KELLY COOK: As a producer, Kelly Cook is constantly looking for talented hairdressers, makeup and nail artists. She shared details about how to break in to the business.
-JENNIFER DANIELS: Daniels is, if not the top hair model, at least one of the top 3. This sought after cover, stage, editorial and advertising model chatted about how to work with a model to maximize your photographs.
THE GOODY BAG:
One of the highlights of ARTIST SESSION is the casting. 90 top models showed up for the seven spots making the decision difficult for some of the artists. In the end we think everyone selected the right girl for the job.
While we cannot show the finished images yet (we will update this site as the images are published), check out these behind the scenes shots and videos.
THE NEXT ONE:
The next ARTIST SESSION will be held in April 2018 (with the exact date to be announced soon.) We only allow 6 hairdressers and 3 nail artists to attend. For the next one we are inviting just one make-up artist to attend to assist David Maderich and to learn the insider tricks and techniques to editorial make-up.
- via Modern Salon
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