Selling Your Clients on Soak-free Manicure Benefits

by Katherine Fleming | June 21, 2017

Soakless manicures have many benefits, but many clients are accustomed to a soak in warm water and can’t imagine a manicure without it. Many companies, such as CND, recommend a soak-less manicure. “When the nail plate absorbs water, it expands and changes shape before the polish is applied,” explains CND co-founder and style director Jan Arnold. “Once the water evaporates, the nail returns to its original shape/size, and this often results in chipping.”

So how does the soakless option work? It means “skipping the water and opting for a cuticle treatment that usually contains potassium hydroxide or sodium hydroxide,” explains salon owner and Nail Talk Radio co-host Athena Elliott. “These alkaline ingredients are caustic and work by dissolving the thinly attached cuticle from around the border of the nail plate.” These products must be washed off again before product application. This procedure can save you time as well as being better for your client.

Hydrating treatments and moisturizers are also key. “It’s important for nail pros to continue using products that condition with the proper moisture and oil balance,” says Arnold. “Lightweight, deeply penetrating oils, like Solaroil Nail & Cuticle Conditioner, make nails water-resistant and keep surrounding skin supple and conditioned.”

But how to get your client onboard? “Educating your clients is the best way to persuade them,” says Arnold. “So they don’t feel like they are ‘missing out’ on a spa-like service, I recommend creating a delicious experience using floral, citrus, or herbal ingredients that carry the client to another place.”

“You must be certain you know what the benefits are to sell your service,” Elliott explains. “Educated nail pros promote a 21st century manicure using top-of-the-line, results-oriented, but yummy products and progressive techniques.”

Nail tech Melba Mosley demonstrates reflexology techniques on colleague Apryl Moore, while...


Foot Forward Summit 2019

by Staff

NAILS' second Foot Forward Summit was held in Atlanta August 11-13. Nail techs gathered for speaker presentations, advanced education, and networking.

Nails by Tracey Lee


Up Your Acrylic Skills: Mix Ratio

by Tracey Lee

Even though mix ratio is fundamental to learning about liquid-and-powder acrylic application, it’s still one of the biggest challenges for nail professionals in the salon. The performance and longevity of our product is hugely affected by an incorrect mix ratio.


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

What's The Difference? Clarifying Commonly Confused Nail Terms


What's The Difference? Clarifying Commonly Confused Nail Terms

by Holly Schippers

You probably know the essential differences between the products and nails terms you use in the salon every day — like soft gel versus hard or LED light versus UV. But could you provide a clear explanation to a curious client? And what about those fuzzy terms that can mean different things to different people? Here's a terminology "cheat sheet" we hope will help keep us all on the same page.

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