The Salon Service Pricing Toolkit, created by cosmetologist and beauty industry advocate Tina Alberino, helps to demystify the pricing process. “I created the Service Pricing Toolkit because so many beauty professionals were receiving terrible advice about pricing from fellow professionals who had never been taught the necessary math to calculate appropriate, sustainable prices,” says Alberino. “Many salon owners initially set their prices by slightly modifying the prices of their competitors or making them up based on what they considered to be reasonable, without accounting for their costs. Failing to do this critical math correctly can doom a salon to failure before it’s even opened its doors.”

The Service Pricing Toolkit gives salon owners a spreadsheet system that performs the calculations for them, along with a guide that explains the calculations in easy-to-understand terms. The Toolkit includes:

> Salon Service Pricing Guide explaining Alberino’s step-by-step process for calculating service prices

> Salon Service Pricing Excel Spreadsheet that does all the complex math

> Employer Obligations Information Sheet to prevent common mistakes

> Comprehensive Salon Assessment Checklist and Glossary

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