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Transparent Swatches Allow Clients to Play with Polish Choices

by NLS Staff | March 27, 2017

National nail salon chain MiniLuxe has come up with a fun and interactive way to help clients select the perfect polish color: offering transparent swatches to let them test the colors out. “In traditional nail salons, oftentimes the polish areas get messy because people try the polish either on themselves or on something near the polish, like a wall,” explains Marie Nguyen, technical nail director at MiniLuxe’s Brentwood, Calif., location.  “We wanted to find an innovative way for clients to not only see the color outside of the bottle, but actually try it against their skin tone.”

Nail techs incorporate the swatches into their pre-service routine, helping clients narrow their choices and encouraging them to try colors from MiniLuxe’s “color runway,” an elevated, horizontal display of polishes. The swatches have been popular among clients. “We go through a lot of swatches, and it’s a very easy cleanup because clients just try it on and toss it,” says Nguyen. “It’s a fun way to get the conversation going.”

Mother's Day Promo: Pick A Flower

Business

Mother's Day Promo: Pick A Flower

by Staff

D'Amertri's Aveda based out of Colorado celebrates Mother's Day with a promotion that gives clients a chance to win prizes including discounts on services, including a year of free haircuts.

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On the Road: Kleur

Business

On the Road: Kleur

by Beth Livesay

As a longtime fan of nail art collective Kleur, I was excited to find that they opened a salon in Long Beach, Calif., to showcase their artwork and eclectic style.

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Business

Create a Digital Resume on Canvas Recruit

by Staff

Canvas Recruit​ — a recruitment, education, and networking platform developed by two industry veterans — gives beauty professionals and students the ability to create beautiful digital resumes (“canvases”), apply for job openings, and collaborate with like-minded professionals.

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