Close

Business

Transparent Swatches Allow Clients to Play with Polish Choices

by NLS Staff | March 27, 2017

National nail salon chain MiniLuxe has come up with a fun and interactive way to help clients select the perfect polish color: offering transparent swatches to let them test the colors out. “In traditional nail salons, oftentimes the polish areas get messy because people try the polish either on themselves or on something near the polish, like a wall,” explains Marie Nguyen, technical nail director at MiniLuxe’s Brentwood, Calif., location.  “We wanted to find an innovative way for clients to not only see the color outside of the bottle, but actually try it against their skin tone.”

Nail techs incorporate the swatches into their pre-service routine, helping clients narrow their choices and encouraging them to try colors from MiniLuxe’s “color runway,” an elevated, horizontal display of polishes. The swatches have been popular among clients. “We go through a lot of swatches, and it’s a very easy cleanup because clients just try it on and toss it,” says Nguyen. “It’s a fun way to get the conversation going.”

Lacquered Nail Salon

Business

Let's Take a Shelfie

by Beth Livesay

The term "shelfie" usually refers to an Instagram-worthy photo depicting a colorful bookshelf. However, nail salons can also post the perfect shelfie, consisting of polish, retail, or glitter. Here are some of our favorites.

Grow Your Business with Automated Marketing

Grow Your Business with Automated Marketing

by Staff

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Grow Your Business with Automated Marketing

Grow Your Business with Automated Marketing

by Staff

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

Load More