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Salon Gives Clients Personalized Welcome Sign

by NLS Staff | January 26, 2017

At Elan Hair Studio, a full-service salon located in Sea Girt, N.J., they’ve learned that a little personalization goes a long way in keeping clients happy. “The welcome signs at our stations are hot!” says owner Kellie Johnson. Salon staff members greet every client with a handwritten ceramic sign bearing the client’s name. The white, ceramic dry-erase stands can be changed quickly and easily for every visitor. “The entire team had to buy in on it. We knew it was a great personalized touch, but we also knew it could go horribly wrong if we had the wrong name or even if it was spelled incorrectly,” says Johnson. “Our clients love it. When we send our feedback forms asking about the favorite part of their experience, the personalized welcome plates are always mentioned.”

Mother's Day Promo: Pick A Flower

Business

Mother's Day Promo: Pick A Flower

by Staff

D'Amertri's Aveda based out of Colorado celebrates Mother's Day with a promotion that gives clients a chance to win prizes including discounts on services, including a year of free haircuts.

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On the Road: Kleur

Business

On the Road: Kleur

by Beth Livesay

As a longtime fan of nail art collective Kleur, I was excited to find that they opened a salon in Long Beach, Calif., to showcase their artwork and eclectic style.

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In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Business

Create a Digital Resume on Canvas Recruit

by Staff

Canvas Recruit​ — a recruitment, education, and networking platform developed by two industry veterans — gives beauty professionals and students the ability to create beautiful digital resumes (“canvases”), apply for job openings, and collaborate with like-minded professionals.

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