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Salon Gives Clients Personalized Welcome Sign

by NLS Staff | January 26, 2017

At Elan Hair Studio, a full-service salon located in Sea Girt, N.J., they’ve learned that a little personalization goes a long way in keeping clients happy. “The welcome signs at our stations are hot!” says owner Kellie Johnson. Salon staff members greet every client with a handwritten ceramic sign bearing the client’s name. The white, ceramic dry-erase stands can be changed quickly and easily for every visitor. “The entire team had to buy in on it. We knew it was a great personalized touch, but we also knew it could go horribly wrong if we had the wrong name or even if it was spelled incorrectly,” says Johnson. “Our clients love it. When we send our feedback forms asking about the favorite part of their experience, the personalized welcome plates are always mentioned.”

Lacquered Nail Salon

Business

Let's Take a Shelfie

by Beth Livesay

The term "shelfie" usually refers to an Instagram-worthy photo depicting a colorful bookshelf. However, nail salons can also post the perfect shelfie, consisting of polish, retail, or glitter. Here are some of our favorites.

Grow Your Business with Automated Marketing

Grow Your Business with Automated Marketing

by Staff

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

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In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Grow Your Business with Automated Marketing

Grow Your Business with Automated Marketing

by Staff

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

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