Going to the nail salon has become a beacon of brightness in an otherwise complicated world. Guests anticipate the same delightful service and they deserve the cleanliness and care that comes with a pandemic-prepared salon.
When the pandemic hit, I converted my business to a mobile salon. After a year navigating personal and professional hurdles, staying adaptable has been my magic sauce for success.
What does this mean to nail business or nail tech professionals who have struggled (or are still struggling!) through at least one COVID-19 reopening phase? Stay proactive! It’s smart business to refresh, refine and set yourself apart with what is now the beauty essential, sanitation.
Many salons have struggled to survive through COVID-19 closures. As they reopen under new guidelines, salon owners and staff are finding smart ways to adapt and grow their business through access to valuable offers on products and services.
“Salon professionals can misunderstand making money with building wealth, and without a timely heads up, leave the salon with little to show for a lifetime of salon work. I’ve seen this happen too many times.”
VOESH will preview its 2020 Holiday Collection as part of its #VOESHLOVE Virtual Trade Show. Virtual workshops will inspire, educate and prepare salon owners and nail technicians for the future.
“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”
The flexibility of its monthly memberships and the generous support of its clients helped keep the Hammer & Nails franchise strong during the pandemic, even through the shutdown.
