Nail Design

Essie Goes Couture

by NLS Staff | August 2, 2016

Essie’s newest offering, GelCouture Nail Polish, comes in 42 new colors. This longer-lasting polish is inspired by fashion masterpieces and the world of quality craftsmanship, hence the cool bottle. The two-step system requires two coats of polish, then sealing with a top coat. The swirl stem brush has a tapered cut to perfect application.

“Techs are going to love the twisted shape of the Essie GelCouture bottle, which is inspired by a woman’s twirling dress,” says Gino Trunzo, director of education at Essie. “When I hold it, the innovative design contours itself to my fingers; it’s pretty amazing.” The bottles fit seamlessly into the hand whether you are right- or left-handed.

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