The global professional nail care market grew almost 6% in 2015, according to a report titled Professional Nail Care: Global Market Brief from consulting and research firm Kline. The report pointed to increased sales of hybrid (or long-wear) polish such as Caption and Vinylux as one of the major factors behind the growth. “While this innovation is the key market driver, it is also leading to cannibalization of sales between product types, which causes several brands to suffer declines in sales for their nail polish product lines as loyal consumers shift to the use of long-wear nail polishes,” says Agnieszka Saintemarie, the report’s project manager. The report also links growth to innovations in product removal, like peel-off base coats, foil wraps, clips, and steamers, such as The Painted Nail’s Steam Off and Gel II’s Steam Gel-Polish Removal System.
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