Bernadette Thompson and NAILS' Beth Livesay
We loved this adorable attendee's outift!
Glitter Therapy
Elaine Watson demoed an overlay on Anna Jachymiak at the Cuccio booth.
NSI's Kristi Spencer enjoyed the company's newly rennovated booth.
Sabella Snyder demoed Young Nails’ gel system on show attendee Nadine Eberts.
NAILS editor Hannah Lee and senior editor Beth Livesay showed their support for nail artist Ashley Crowe’s Tipsy Zine.
Alexis Ginn, founder of Static Nails, sported a blingy set of the reusable nails at her booth.
Shirley Cheng wore bright colors from Orly’s GelFX new summer collection.
Wendy Brownlee showed how to make easy nail art designs with OPI’s new Color Paints.
It was great to see NSI’s Fred Slack standing proud in front of the company’s new booth with NAILS sales rep Mary Baughman.
Nicôla Milano’s Eric Glasson helped launch Lash Now at the show.
Morgan Taylor team members Ronieka Howell, Morgan Haile, Jake Daniel, Vanessa Willoughby, and Star Payne celebrated the success of the brand’s Cinderella collaboration.
Light Elegance is now available in LED formulas. Taking a break from booth duties are Joseph McLellan, Hannah Lippke, Lezlie McConnell, Jim McConnell, and Mylyn Hansen.
Lexor’s Carine Phan, Tyler Nguyen, and Hannah Nguyen discussed new smart features available on the brand’s pedicure chairs.
J&A’s Albert Kim and Mike Ahn showed off the company’s new adjustable foot rest.
IBD’s Carey Lucchesi and EZ Flow’s Brenda Skermont were part of the American International Industries contingent filling multiple booths at the show.
Gelish’s Maeling Parrish and Sandy Borges Combs took a break from teaching classes to stop by the NAILS booth and pose with Beth Livesay and Hannah Lee.
Gel II’s Rosie Johnson, NAILS’ Mary Baughman, Heather Newhouse, NAILS’ Beth Livesay, and Sandra Lombardi celebrated the brand’s third year in business as well as the launch of their stamp kit.
Famous Names’ Lisa and Ken Cooper were all smiles as they revealed to NAILS editor Hannah Lee (center) that the company’s IBX treatment was flying off the shelves.
Yulia Normand was on-hand at Entity’s booth to demo nail art with the brand’s acrylic and gel-polish lines.
Dashing Diva’s Arpi Sekeryan, Justin Choi, and Michelle Dao stressed the safety benefits of using the company’s Nail Guard under gel-polish.
Elaine Watson and Arica Carpenter manned the polish and gel-polish booth.
Cuccio’s Christina Jahn and Robert Novak pal around with BTB rep Dawn Holz. Cuccio had two booths on the show floor, one dedicated to the Cuccio Naturale line and the other dedicated to Cuccio Colour and Veneer.
Holly Schippers chatted with NAILS’ Beth Livesay about blogging and social media before insisting on taking one of her trademark selfies at the CND booth.
Tommie Perkins used Caption to add long-lasting polish to NAILS’ Mary Baughman.
Celebrity manicurist Bernadette Thompson drove straight from a fashion shoot in New York city to debut her new matte top coat and spring/summer colors at the show.
Bio Seaweed Gel’s Hellen Luu welcomed NAILS’ Mary Baughman to their first booth at ABS Chicago where they showed off their new cordless lamp.
Backstreet Boys Howie Dorough and Nick Carter showed up at the Lash Now booth to take pictures with fans and participate in lash demoes.
Backstreet Boys Howie Dorough and Nick Carter.
Natalie Zolotnik and Allison Till-Harris introduced Belava’s new Trio Foot Spa.
Beauty professionals braved the snow for America’s Beauty Show in Chicago on March 21-23 at McCormick Place. Events included the Beauty Changes Lives fashion presentation honoring Leo Passage, an emphasis on healthy living, a day for students, and a cameo by members of the Backstreet Boys. Plan on attending this show next year March 12-14, 2016.
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