Located right in the heart of Hollywood, The Painted Nail offers Angelinos and tourists alike a fun, glamorous, and sparkly salon experience. After 15 months of construction, the salon owned by entrepreneur and reality TV star, Katie Cazorla, opened its doors in October right outside the W Hotel. With service names like The Walk of Fame and The Starlet, nail techs make sure clients who stop by get the A-lister treatment.
> Cazorla personally recruited a team of eight nail techs who work as hourly employees with a 40% commission rate. Each staff member is trained in customer service, inventory tracking and ordering, and sanitation, before they get to hit the floor. “My staff is well-rounded,” says Cazorla. “They don’t just show up, do nails, and leave. Everyone can jump in at any time and run the show.”
> The Painted Nail focuses on creating a safe, low-toxin environment. Walk-in customers will not find acrylic services on the menu because Cazorla says she prefers to keep the air quality clean. Nail techs use Backscratchers SeptiFile with replaceable grits and one-time use buffers to ensure clients have peace of mind and no doubts about sanitation.
> I opted for the salon’s most popular service, an ENP Gella gel-polish manicure ($35) in Emma, a deep burgundy base topped with Goldie, a gold flake glitter top coat for a little extra sparkle. I also indulged in a Chocolate Ice Cream Sundae pedicure treatment ($60), which includes a scoop of ice cream-scented soak, cuticle and nail care, a sherbet sugar scrub, an ice cream sandwich callus treatment, and an extended ice cream massage topped with Louboutin nail polish in Rouge.
> More than just a salon, The Painted Nail is also a brand. The salon carries an exclusive collection of The Painted Nail products including Instant Nail Color lacquer, a peel-away protective base for gel-polish called Swatch Strips, an LED light, and Gone in a Flash remover. Other retail items include a big selection of Essie polish, Footlogix products, and an assortment of midi rings.
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