Wink is an all-natural eyelash and eyebrow growth enhancer that your clients will love — and you can retail it risk-free. Developed by a group of MIT students who were frustrated with the current products on the market, Wink works by stimulating dormant lash and brow follicles to grow, while conditioning and strengthening the active follicles. “This means Wink gives the user more lashes and more brows, rather than solely increasing the length of existing ones,” says company co-founder Megan Cox. “The product is hypoallergenic and safe for use on the top and bottom lash lines as well as the brows. It is great for the mature client who wants the lush look of full lashes and brows without the side effects or high price tag.”

Wink wholesales at $20 per bottle with a $39 MSRP and a minimum order of six bottles. “We run a 30-day risk-free trial for salons; they can carry up to 12 bottles for free for 30 days. At the end of the trial, they let us know how many they sold and pay the wholesale price for those sold,” says Cox. “They can then choose to continue selling Wink or send the remaining bottles back. It’s a great program to give salon owners the chance to try it out without the risk of getting stuck with the stock.”

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