Call it packaging with a purpose. Artistic Nail Design has housed its latest Artistic Colour Gloss soak-off gel-polish collection in a manicure table display so as to spark conversation. “Regular acrylic clients might inquire about the display, which might in turn make it easier for you to persuade them to try out gel-polish,” says Alicia Botero, Artistic Nail Design’s vice president of creative direction. Asking the question, “What Kind of Woman Are You?”, the Spring Collection features six pastels: Alluring, Flawless, Sincere, Graceful, Poised, and Charming.

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