ISSE Is the Total Beauty Event

VietFaceTV on location host Ann Chang and cameraman Tom Ho made their rounds on the show floor to cover the latest trends for the Vietnamese home audience.

Lynn Weber and G Elizondo had on complementing nail art using free-standing glitter from Elizondo’s new OMG glitter line.

Eden da Silva was a hand model for Orly educator Sam Biddle’s rose nail art demo for NAILStv.

Olivia Casares and Robert Nguyen stopped by the NAILS booth.

Nail industry veterans Debbie Doerlamm, Maisie Dunbar, and Vicki Peters

The Artistic Nail Design team of Lisa Boone, Alicia Botero, Christina Gonzales, Melissa Peters, Aletter Robinson, Sheryl McCullough, Gisela Gonzalez, Jorge Ruvalcaba, and Ruben Eduard asked attendees, “What Kind of Girl Are You?”, referring to the company’s ad campaign for its spring gel-polish.

Young Nails’ Brittany Hogan demonstrates ManiQ gel-polish to a group of show-goers.

Hey, Nice Nails! bloggers, sisters, and now salon owners Virginia and Donne Geer stopped by the NAILS booth with exciting news about a nail art book that they’ve been working on, soon to be released in an Urban Outfitters near you.

John Hauk and Lexy McLellan promoted Light Elegance’s new acrylic line. In addition to full-size containers, it comes in a handy trial kit.

VietSALON associate editor Kim Pham chatted with salon owner Cammy Nguyen at the NAILS booth.

Lori Golling, Heidi Bratton, and Carey Lucchesi talked up the Seche product line.

Since Belava has the capability of doing upholstery on site in its Southern California offices, salon owners can now contact the company for a wide variety of custom furnishings.

Body art professional Julie Partin cleans NAILS’ Sree Roy’s skin at the G — The Body Art Professional booth prior to applying a glitter necklace tattoo.

Salon owner and reality TV star Katie Cazorla was excited to see the cover with her salon (and herself) on the NAILS booth.

Orly educators Brenda Shea, Katie Shaw, Yvonne Wu, Sam Biddle, Juana Barron, and Nicole Cebulak kept up the energy at the Orly booth.

Nikki Payton, Lynn Long, Wende Thummel, and Terry Burciaga were familiar faces helping show-goers at the ibd booth.

Taylor Daniel and Morgan Haile, daughters of Hand & Nail Harmony executive VP David Daniel and CEO Danny Haile, helped preview the first 64 colors of the company’s new Morgan Taylor line of professional nail lacquer set to officially launch in May.

LeChat educator Connie Le was seen working the booth with her daughter and LeChat’s social media guru, Bonnie Nguyen. Bonnie had on these cute designs that she created herself.

Custom Nail Solutions founder/president Katie Saxton told attendees about how the company can make molds of clients’ nails to exactly fit their nail beds and last a lifetime, preventing the need for acrylic or gel application.

Kandace Astamendi and Peter Sarkissian next to Jessica’s new Flash Fusion 2.5.2 color activator polishes.

NailGrafx guru Mami Griffin demonstrates the wide variety of nail looks that can be created using the company’s decals, which work with a variety of mediums and can be layered with each other to create unique designs.

Domestic sales coordinator Rachel Mills and international sales coordinator Miranda Wang promoted Bio Creative Labs’ Spa Organics line of lotions, scrubs, and massage oils.

Nail Labo educator Max Estrada created this beautiful 3-D acrylic rose and acrylic leaf that he sculpted using Nail Labo acrylic products.

Mother and son team Theresa and Mario Cantu debuted their new ergonomic hand support, Pampered Perch. Theresa is a long-time nail tech who developed the product out of a need in her salon.

Mother and son team Theresa and Mario Cantu debuted their new ergonomic hand support, Pampered Perch.

Niki, Jim, and Linda Nordstrom gave attendees the “Dadi’Oil Challenge,” which was a blind test of the company’s cuticle oil versus two competitors’ oils.

At the Jessica Cosmetics booth, Kandice Astamendi demonstrates the company’s new Fusion 2.5.2 product — a gel-polish that dries in two minutes without a UV light — on NAILS’ Sree Roy.

Brian Garces, Alee Mills, Stephen Michael Nelson, founder and jewelry designer Azature Pogosian, Vivian Lopez, and Barbara Warner posed with the Azature $250,000 black diamond polish.

Azature "Black Diamond" polish contains 267-karats of black diamond and is worth $250,000.

Venique educator Bernice Diep demonstrates a variety of nail art designs on NAILS’ editorial assistant Brittni Rubin.

Hollywood Nail Supply’s Michael Hahn, Staphanie Cao, and Kimthi Cao shared booth space with Entity Beauty educators Roxanne Huynh and Dee Nguyen.

NAILS editor Hannah Lee (second from right) chatted with Juli Miller, Colleen Ramsey, and Roxy Carillo about the latest offerings from INM.

OPI’s Suzi Weiss-Fischmann (center) chatted with NAILS’ Beth Livesay and Sree Roy to discuss industry trends, including her prediction that the color blue will be great for nails this season.

Members of the newly revived African American Manicurists Association met with managing editor Sree Roy to explain the mentorship and other opportunities the association will provide. For information on joining, call Saverne Smith (far left) at (323) 389-0075 or e-mail Kesha Hackett-Belcher (second from left) at hrbuff@comcast.net.

Bio Sculpture Gel’s Kristin Worthington, Lauren Renteria, Shannon Reed, Nicolette McGlashan, and Elsie Visser excitedly showed the company’s new LED lamp to attendees.

VIP Nail Products’ John Trinh, Hung Nguyen, Cindy Trinh, and Chi Nguyen showed off their Aiko line of designer nail art tips.

Nancy Waspi and Peggy Bellafiore told visitors to Dashing Diva’s booth about the company’s line of products, including its nail appliques.

LeChat educator Kristina Hong (right) helped first-time show attendee Hong Nguyen to a demo of LeChat’s Perfect Match gel-polish.

NAILS editor Hannah Lee met with Jan Arnold to talk about CND’s new Brisa Lite line of removable gels.

NAILS editor Hannah Lee met with Jan Arnold to talk about CND’s new Brisa Lite line of removable gels.

Albee Chen, shown here at the Angel UV/LED Cured Soak-Off Gel-Polish booth, won first place in the 3-D Fantasy Nail Art Competition held at the show. She created this cute teddy bear nail using Angel gel-polish.

Venique educator Bernice Diep, founder Gayla Snell, and sr. marketing executive Melissa Hoogendoorn promoted their one-coat polish with free purses with purchase.

Bruce Atwood from Atwood Industries promoted his e-file bits and drills.

Intrinsics' Lea Anne Cook, Erin Haggerty, and Stacy Glover helped show attendees find the perfect cotton and towel products to use in their services.

Bon Bliss husband and wife team of Jay and Elissa Choi had a booth for the first time to promote their candy-wrapped line of Scoopables and body scrub cubes in 14 fragrances.

California Mango’s Leo Esquivel and Rudy Lenzkes pose for a photo behind their newly acquired Oh So Wet! Polish and Q-Tickles cuticle oils.

Young Nails’ Melissa De La Cruz demonstrates Young Nails Synergy Gels.

NAILS managing editor Sree Roy tries out Azature polish applied by educator Brian Garces.

Mother and son team Theresa and Mario Cantu debuted their new ergonomic hand support, Pampered Perch.

Kelvin St. Pham interviews John Hauk, who helped create Light Elegance’s new acrylic system.

NAILS graphic artist Yuiko Sugino, web producer Jonathan Chang, and sales & marketing coordinator Amy Maletic enjoyed their first beauty trade show.