Close

Business

From the Pros: Do-It-Yourself PR Kits

by Judy Lessin | January 31, 2011

“The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget,” said Jennifer Wezensky, president of JW Public Relations. “The information in these toolkits was developed, written, and reviewed by some of the country’s top PR professionals and veteran journalists.” Available for immediate download, the toolkit features valuable information on topics including:

> What makes news?

> How to write a press release

> Press release distribution

> What is a media kit?

> PR and social media

> Media pitching

> Maximizing the PR potential of your website

> How to reach bloggers

 The toolkit, which is updated regularly, also includes customized press release templates, sample press releases, and a sample public relations plan. It is priced at $49.

Lacquered Nail Salon

Business

Let's Take a Shelfie

by Beth Livesay

The term "shelfie" usually refers to an Instagram-worthy photo depicting a colorful bookshelf. However, nail salons can also post the perfect shelfie, consisting of polish, retail, or glitter. Here are some of our favorites.

Grow Your Business with Automated Marketing

Grow Your Business with Automated Marketing

by Staff

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Grow Your Business with Automated Marketing

Grow Your Business with Automated Marketing

by Staff

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

Load More