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Essie Cosmetics Acquired by L'Oreal USA

by Staff Writer | July 1, 2010

In April, Essie Weingarten announced the eponymous company she founded in 1981 was acquired by L’Oreal USA. In addition to Essie’s famous nail polish line, the company also sells treatments, accessories, spa products, and lip glosses.

Both Weingarten and her husband Max Sortino, the CEO of Essie Cosmetics, will continue to play a pivotal role under a multi-year agreement. They will be a part of the brand in similar functions as in the past, which means Weingarten will still be actively involved in color selection for her popular polish.

“It’s a perfect match,” says Weingarten. “This acquisition presents a tremendous opportunity to allow the Essie brand to grow even stronger. With Max and me as part of the team, we’ll be able to provide our customers with a greater level of service as we take the brand to new heights.”

 “Essie will now have access to the L’Oreal research and development department and we’ll be able to deliver nail products, under Essie’s direction, to nail technicians everywhere,” says Sortino. “Also, L’Oreal’s distribution will allow Essie products to be more available worldwide with more prompt service.” Sortino added that Essie will continue to be a salon brand.

KUPA Introduces MANIPro Passport Plus

Industry News

KUPA Introduces MANIPro Passport Plus

by Staff

KUPA’s long awaited keynote today revealed the MANIPro Passport Plus, the latest e-file from the brand. The machine was inspired by high-end luxury items such as designer perfume and a Montblanc pen. The new machine is digital, as opposed to analog.

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Foot Forward Summit Registration Opens

Industry News

Foot Forward Summit Registration Opens

by Staff

Registration is now open for NAILS’ second-annual Foot Forward Summit! Held in Atlanta, August 11-13, the event will feature nail techs, foot care experts, and medical professionals who will share their knowledge and create a roadmap for your growth and success.

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