What do fitness centers and salons have in common? Both are places Americans have been unwilling to give up in the recession. And getting in shape is becoming even more appealing as a cheap form of “entertainment.”

Make sure you’re cashing in on your clients’ recent recession habits, and take a cue from Wet Paint Nail Spa’s Michelle Phoenix.

Phoenix and her spa were recently featured in the March issue of Runner’s World magazine for her Fit Feet Pedicure. The service is a one-hour and 45-minute treatment for athlete’s feet (really, just their feet…not the infection) that came about after her cousin, a year-round soccer player, expressed her wish that “someone would come up with a pedicure specifically for athletes.” So after working with a podiatrist and runners, voila, Phoenix introduced the service.

Although the Runner’s World article goes on to highlight some of Phoenix’s advice for runners’ at-home care, the coverage has brought lots of attention to Wet Paint — drawing the attention of local Boston magazine, amongst other new clients.

And Phoenix, ever the entrepreneur, is using the article for all she can. “One of the things I’m going to do to bolster this is send out a press release about the article to various runner’s clubs,” she says. Once you add the service to your own menu — article or not — you can use Phoenix’s bright bolstering idea, too.


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