JINsoon’s Fall 2017 collection is inspired by the late-nineteenth century Art Nouveau style, known for its fluid lines and florals. Founder Jin Soon Choi states, "I love the idea of inventing a new style within the confines of rustic shades. By enhancing muted tones with sharp pigments, the shades in the collection became lively and vivid." Shades in the JINsoon Art Nouveau Collection include Idyll, a brick red; Milieu, a smoky nude; Fable, an aubergine purple; and Abyss, a dark blue.
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