What should I wear to a tradeshow?
The Professional Beauty Association (PBA) takes great pride in producing professionally focused events, exclusively for beauty professionals. When you attend our shows, such as ISSE Long Beach, ISSE Midwest, or Cosmoprof North America it is best to keep with the professional theme when it comes to your attire. For women, skirts, slacks, and blouses are preferred with black being the most common color choice. For men, slacks and a button down or Polo are recommended. Nicer jeans are certainly acceptable. For shoes, it’s about comfort, but people love to see style and heels are often the norm. Overall, your presence and participation at the shows is the most important. Think professional, and add your personal touch to create your own show style. — Eric Z. Horn is associate executive director, business development, at the PBA.
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