Each month, Woodbury, N.Y.’s ID Salon invites its staff and clients to take photos of things in and around the salon that they find inspiring and the salon chooses their favorites to make into cards. (All entries are posted on Instagram.) Clients whose photos are chosen receive a retail product of their choice and staff receive a $25 gift card.
“The cards are designed with only the photo on the front, as a way of showcasing the inspiration,” says salon owner Lori Panarello. “All the salon information is on the back, along with our ID salon stamp which we believe gives the feeling of a home-grown business.”
This story first appeared in Salon Today.