ISTOCK.COM/IvelinRadkov

ISTOCK.COM/IvelinRadkov

“Track who visits your website, then show them a Facebook ad,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing (www.sunnystorm.marketing). “When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.”

To reduce the cost of her own Facebook ads from 60 cents to 3 cents per click, she targets Facebook users who have visited her website in the past six months — and it’s been very effective.

“Think about how this could work for your salon: First, someone finds your salon on Google. They visit your website, look around, and then get distracted and jump off without contacting you or booking an appointment,” she says. “The next week they see a Facebook ad from you, which is perfect because they already know about you from Google, they’re in your target audience, and they’ve expressed
interest in your services.”