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Target Your Site Visitors With Facebook Ads

by NAILS Staff | March 7, 2019
ISTOCK.COM/IvelinRadkov

ISTOCK.COM/IvelinRadkov

“Track who visits your website, then show them a Facebook ad,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing (www.sunnystorm.marketing). “When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.”

To reduce the cost of her own Facebook ads from 60 cents to 3 cents per click, she targets Facebook users who have visited her website in the past six months — and it’s been very effective.

“Think about how this could work for your salon: First, someone finds your salon on Google. They visit your website, look around, and then get distracted and jump off without contacting you or booking an appointment,” she says. “The next week they see a Facebook ad from you, which is perfect because they already know about you from Google, they’re in your target audience, and they’ve expressed
interest in your services.”

Mother's Day Promo: Pick A Flower

Business

Mother's Day Promo: Pick A Flower

by Staff

D'Amertri's Aveda based out of Colorado celebrates Mother's Day with a promotion that gives clients a chance to win prizes including discounts on services, including a year of free haircuts.

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On the Road: Kleur

Business

On the Road: Kleur

by Beth Livesay

As a longtime fan of nail art collective Kleur, I was excited to find that they opened a salon in Long Beach, Calif., to showcase their artwork and eclectic style.

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Business

Create a Digital Resume on Canvas Recruit

by Staff

Canvas Recruit​ — a recruitment, education, and networking platform developed by two industry veterans — gives beauty professionals and students the ability to create beautiful digital resumes (“canvases”), apply for job openings, and collaborate with like-minded professionals.

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