When was the last time you entered a business and felt a sense of bliss and peace the moment you walked in the door? Michele Pelafas, a leading interior designer in the spa and salon industry for more than 20 years, says the modern definition of luxury encompasses much more than furniture and finishes.
Meet Joanne Sorbello, a nail artist who has found success in the beauty industry working backstage at Fashion Week, on-set at photoshoots and collaborating with professionals from all categories.
Clients can now use the HellaBella app for salons in Bryant Park, N.Y. The startup is rolling out in NYC with the goal to change the way salons book clients. For the salon, this would mean no software at all.
I’m thrilled to announce the launch of the new Nailsmag.com! The site took years of collaboration between editors, designers, consultants, our web team, and even some of you, our readers, to pull together. It was a huge undertaking and it often wasn’t easy, but I hope the resulting site is one you find useful for your business and one you genuinely enjoy scrolling through.
The term "shelfie" usually refers to an Instagram-worthy photo depicting a colorful bookshelf. However, nail salons can also post the perfect shelfie, consisting of polish, retail, or glitter. Here are some of our favorites.
Business mistakes can be embarrassing, expensive and painful, but when you harvest the lesson within, they also can represent growth opportunities. Heed the advice of these nine owners who shared the important management lessons they've learned.
Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.
Videos
In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.
Through her commitment to superior sanitation, product knowledge, and staff training, Paixão Nail and Beauty Bar owner Priscilla Smith demonstrates her passion for the industry and the clients she serves.
Getting a 1-Star review can be painful, but Lauren Bakos shows you how to manage your response carefully, and you may even turn that lemon into some traffic-driving business.
