In OPI’s latest Color Is the Answer initiative, OPI took inspiration from last fall’s trending story when a dad defended his little boy who was ridiculed for wearing nail polish. As a brand that believes color has the power to heal, transform, empower, and spark joy — the stance to #MANiUP and support color for everyone was a natural decision. To share this message, OPI has collaborated with the Creators Network to develop a conversational video series discussing how current stereotypes have kept men of all ages, genders and sexual orientations from experiencing the impact of color on self-empowerment and self-expression. The brand encourages men to share their own experiences using the #MANiUP hashtag.
The progressive series tackles timely topics such as what it means to be masculine and why there’s an unnecessary stigma associated with men and nail color. Today, manicures are all about creativity and individualism, so why then are men excluded from this self-care ritual? In the videos, these men wear nail lacquer and share their thoughts, giving voice to their individual perspectives on a wide-reaching topic.
“I’ve always said that color has the power to change your look — and your outlook,” says OPI co-founder and brand ambassador Suzi Weiss-Fischmann. “While traditionally nail lacquer has been associated with female definitions of beauty, there’s no reason why nail color can’t be enjoyed by males as well. No longer are men’s skincare, haircare, or other grooming products considered taboo — nails should be no different!
“These conversational videos are an important first step in normalizing and championing men and boys wearing nail color if they want, because we believe Color is the Answer — for everybody,” adds Weiss-Fischmann. “Color can signify who we are and what we want to say to others. Color can impact how we feel, our moods, and our motivations. Color is not just a female language, but a universal one!”
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