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Crowdsourcing: How much do you rely on beauty influencers for education and inspiration?

by NAILS Staff | June 26, 2019

Like most people, I have my favorite influencers who have tutorials or instructional videos on YouTube or Instagram, but I love to look at the nail community as a whole for inspiration and education. I have found that influencers do teach a lot and have a lot of content because they have to. I love finding nail techs who have a smaller following because they have some of the more unique sets of nails since they don’t necessarily have to create content and just create because it’s fun.
Hope Jung
Via Facebook

Inspiration, definitely! There are so many amazing artists out there using products in new and innovative ways. Marbling chrome pigments in acrylic is one of my new favorite techniques. @kirstymeakin and  @nailcareereducation are my top influencers for education. They have great techniques, personalities, and are both so engaging with their followers.
@ctnailfreak
Via Instagram

Influencers are so important! But then there are all kinds of influencers — amazing techs doing their thing, educators sharing knowledge, YouTubers sharing step-by-steps, authors in magazines — I think we all take inspiration from one another. Learning new skills comes from truly special influencers sharing their tips and tricks across all the major platforms, as well as in classrooms and articles. It’s amazing to see this community coming together and helping one another to be better at what we do!
@jennieatcatbf
Via Instagram

I rely mostly on educators for technique explanations and extended product knowledge. I want to make sure that I’m learning from a licensed professional so that I know that the advice and techniques are safe and sound. I look to influencers such as @celinaryden and @nailcareereducation for my gel and acrylic fix and @dellaresse and @longhairprettynails for nail art inspiration.
@caelestihouse
Via Instagram

Next question:
How do you handle clients or coworkers who badmouth other salons?
[Answers will be printed in the October 2019 issue.] Share your opinion on the topic by emailing your response by July 15 to Beth.Livesay@bobit.com. Please include your name, salon, city and state, and a high-resolution headshot with your response.

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