As a salon owner, your schedule is relentless. Between working behind the chair, taking care of payroll, and paying the bills, there’s not a lot of time leftover for anything else.
Except marketing your business is also a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact. With the right system, all of your marketing — from special promotions to automated birthday messages — can be easily executed, allowing you to stay in front of your clients year-round.
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Originally posted on Modern Salon